Your website should be a tool that generates a steady stream of parents, that raise their hands, effectively saying, please call me - I need childcare.
If your website is not performing - it's probably that your web designer is a graphic artist, not a salesman.
Your website should be your FREE 24 Hours per Day Sales Person - creating leads for you. A graphic artist knows how to make pages look pretty, they are not Direct Response Marketers.
Consequently there could be a few design mistakes with your site