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Our mission at YCB is simple – to make nurseries more profitable.
To Make Nurseries More Profitable. In our experience, most nursery owners have come from a child care background, not a business background. Often the owner is weak in the disciplines of cash flow, key performance indicators, and more importantly, marketing.
Our goal has been to change their monthly habits so they understand their business numbers. To change their mindset, we need to convince them that childcare IS a business, and it's okay to make a healthy profit.
Most nursery problems can be solved if the owner has enough money. Whether it's marketing campaigns or acquisitions or turnarounds, the soundness of the business determines everything. Most nursery owners don't relish the idea of learning what it takes to be a marketer, but it's the single most important thing they can do to secure their business's future.
Having a good customer acquisition strategy will determine the success of the business setting in the long run. This work has been done with the aim of identifying processes, tools, and systems that can enable nursery owners to take charge of their businesses. It is also important that the nursery owner receives support when it comes to managing their new systems. That's where we come in.
Hey, I’m Ben and I’m not your typical childcare entrepreneur.
Since I grew up in a Day Nursery (aka my dad!) I look for every opportunity in business to improve and be creative. Growing up with those 12 settings close by certainly helps, and I have a good understanding of what success looks like.
Since obtaining an MBA in Business (oooooh, errrrr!) in 2019, Childcare Marketing has worked with over 600 childcare providers.
Throughout my career, I have learned everything there is to know about marketing your childcare business.
Having evolved in partnership with Neil Dudman and David Kyte (Your Nursery Business), we have all the attributes you need to grow, stabilise and succeed in all aspects of your nursery business – we’ve got it all covered.
I’m David – I am a physicist by Education, I like to understand how things work.
I have built, bought, sold, swapped, given away and closed more businesses than I care to remember (current count is about 25). I try not to get emotionally attached to a businesses.
Most were started from scratch, each was self-funded, without a customer list, history, or big cash injection. Although the companies offered a wide variety of products and services, they all needed sales to survive.
Sales, marketing, systems, finance, and customer service is the foundation of any successful business.
Every owner needs to understand marketing. Learning from the best marketers on the planet takes a lot of time and money. I invest so you don’t have to.
Currently, I own five day nurseries in Hampshire. Natural Curious Childcare specialises in turning underperforming settings into slick, well-oiled machines.
The support team at NCC allows me to work with and help other nurseries achieve the financial gain and freedom that every business owner deserves.
YCB offers a lot of training and support based on my own first-hand experience running online campaigns to recruit staff and new clients, business advice, and how to grow my nurseries.
In our Day Nursery Owners Facebook group with Ben and David, we support over 2500 nursery owners, and I enjoy seeing the results of Mastermind meetings both virtually and in person.
Step 1
Join our Childcare Business community – get access to resources, content ideas, marketing and business training.
Discover how you can make your nursery more profitable.
Step 2
Get a new website for just £50 per month
Your website is your source of new potential parents. It is the heart of your marketing strategy.
Step 3
Get a board of directors to help you run your business by joining a virtual mastermind group.
10 nursery owners meet online for 90 minutes every 2 weeks to resolve each others biggest challenges.
By application only.
Step 4
Get all your nursery marketing done for you.
Fill your nursery, recruit new staff, promote your events…. all done by our experienced childcare marketing team.
